Use Cases - Market Research

How to Use Online News Articles for Market Research

Get the full picture of your industry and competitors

Every day, a staggering amount of content is published on the web. Whether in trade publications, professional blogs or general news outlets, more and more content – news articles, commentary and analysis – is appearing online every single minute. Many business leaders sense that these massive amounts of information can be transformed into a competitive advantage – but how?

The Online News Archive is the first step to leveraging what the news is saying into a tangible advantage for your business. By providing instant access to a comprehensive database spanning millions of articles published in recent years, you’ll have the foundation you need to further comb the data for analytical insights that can change your business, or give you a clearer picture of where your industry is headed.

For the first time, market research professionals can tap into structured content from all major news outlets about any given topic, company or person worldwide – in a neat, machine-readable format, easily filtered based on author, time period or entity mentioned in the article. Any data-driven enterprise, of any size, now has the opportunity to use the troves of content published online as its secret weapon for better understanding its market, competition and customers.

Understand public sentiment over time

Planning a new product launch? The Online News Archive lets you build a granular and focused dataset with all the relevant stories about a certain topic, industry or company. Extract the relevant news articles to find out what analysts, reviewers or consumer groups had to say about similar products – either yours or your competitors.

Take your data-driven operations to the next level by using analytics, NLP and advanced data mining techniques to extract insights from the data you get from the Online News Archive – and discover the story that’s hiding between the lines of the mass of online content.

Discover marketing and PR opportunities

Use archived news data to investigate the coverage garnered by past marketing campaigns, and to identify thought leaders and journalists who could be relevant for your niche. Get an aggregate view to discover which topics pique the public interest worldwide, or drill down into a specific publication or author to further investigate the topics they are prone to cover.

Ready to get started?

The Online News Archive lets you build your first dataset in seconds. Getting started is as simple as creating a free account.

Use Cases - Market Research

How to Use Online News Articles for Market Research

Get the full picture of your industry and competitors

Every day, a staggering amount of content is published on the web. Whether in trade publications, professional blogs or general news outlets, more and more content – news articles, commentary and analysis – is appearing online every single minute. Many business leaders sense that these massive amounts of information can be transformed into a competitive advantage – but how?

The Online News Archive is the first step to leveraging what the news is saying into a tangible advantage for your business. By providing instant access to a comprehensive database spanning millions of articles published in recent years, you’ll have the foundation you need to further comb the data for analytical insights that can change your business, or give you a clearer picture of where your industry is headed.

For the first time, market research professionals can tap into structured content from all major news outlets about any given topic, company or person worldwide – in a neat, machine-readable format, easily filtered based on author, time period or entity mentioned in the article. Any data-driven enterprise, of any size, now has the opportunity to use the troves of content published online as its secret weapon for better understanding its market, competition and customers.

Understand public sentiment over time

Planning a new product launch? The Online News Archive lets you build a granular and focused dataset with all the relevant stories about a certain topic, industry or company. Extract the relevant news articles to find out what analysts, reviewers or consumer groups had to say about similar products – either yours or your competitors.

Take your data-driven operations to the next level by using analytics, NLP and advanced data mining techniques to extract insights from the data you get from the Online News Archive – and discover the story that’s hiding between the lines of the mass of online content.

Discover marketing and PR opportunities

Use archived news data to investigate the coverage garnered by past marketing campaigns, and to identify thought leaders and journalists who could be relevant for your niche. Get an aggregate view to discover which topics pique the public interest worldwide, or drill down into a specific publication or author to further investigate the topics they are prone to cover.

Ready to get started?

The Online News Archive lets you build your first dataset in seconds. Getting started is as simple as creating a free account.

Request a Demo

Have one of our data consultants demonstrate how to work with crawled online news

Get Started

Create your free account and access the news archive to easily extract historical news data